Privacy Policy
Table of contents
This Privacy Policy explains how we collect, use and protect personal data for visitors and players in the United Kingdom. It covers the types of information we gather when you use our site, access the free demo of games, or click through to partner casinos.
We aim to be clear about your choices and rights under applicable data protection laws, including GDPR. If you have questions about how your data is handled, contact details are provided in the Policy changes and contacts section below.
What data we collect
We collect information you provide directly, such as name, email address and contact details when you sign up for newsletters or request support. If you use account features on partner sites, those sites may collect payment and identity information; we do not store card numbers on our servers.
We also collect technical and usage data automatically, including IP address, device and browser information, pages viewed, search queries and referral data. This helps us understand site performance and improve content relevance for UK players.
Where applicable, aggregated or anonymised data is used for reporting and analytics and cannot be linked back to an identifiable person.
How we use data
Collected data is used to provide and improve our services, personalise content, and respond to inquiries. We may use contact details to send transactional messages, updates about changes to this policy, and optional marketing materials if you have given consent.
Usage and technical data help us optimise site performance, detect fraud or abuse, and tailor recommendations. We do not use personal data for automated profiling without explicit consent.
Processing is based on legitimate interests, consent where required, or legal obligations. We minimise data access and only retain what is necessary for the stated purposes.
Cookies and analytics
We use cookies and similar technologies to remember preferences, enable essential features, and collect analytics on how the site is used. Cookies help improve navigation, measure visit frequency, and support personalised content for UK visitors.
Third-party analytics providers may set cookies to track aggregated usage and performance. These providers process data on our behalf under contract and have their own privacy controls.
You can manage or block cookies through your browser settings and opt out of some analytics tracking via your device or browser privacy tools. Blocking cookies may affect site functionality.
Data sharing with third parties
We may share personal data with service providers who perform functions on our behalf, such as analytics, email delivery, and technical hosting. These providers act as processors and are contractually required to protect your data and use it only for specified purposes.
Where we link to or refer you to casino partners, those partners are separate controllers and have their own privacy policies. We encourage you to review partner policies before creating accounts or making deposits.
We will disclose data if required by law, to protect legal rights, or to respond to lawful requests from public authorities. Any transfers outside the UK are subject to appropriate safeguards.
Data retention periods
We retain personal data only as long as necessary to fulfil the purposes described in this Policy, to comply with legal obligations, resolve disputes and enforce agreements. Account-related information is kept while your account is active and for a reasonable period after closure as needed for legal or operational reasons.
Usage and analytics data may be retained in aggregated or anonymised form for reporting and improvement purposes. When retention is no longer required, we will securely delete or anonymise the data.
If you request erasure, we will evaluate requests against legal requirements and legitimate business needs before removing records.
Your rights (GDPR)
If you are in the UK, you have rights under GDPR including the right to access personal data we hold about you, request rectification of inaccurate information, and request erasure in certain circumstances. You may also request restriction of processing, data portability where applicable, and object to processing based on legitimate interests.
You can withdraw consent at any time where processing is based on consent. To exercise any right, contact us using the details provided below. We will respond within applicable legal timeframes.
If you believe your rights have been violated, you may lodge a complaint with the ICO or other relevant supervisory authority.
Data security
We implement technical and organisational measures to protect personal data from unauthorised access, disclosure, alteration and destruction. Measures include encryption for data in transit, access controls, regular security assessments and staff training to reduce risk.
Access to personal data is restricted to employees and contractors who need it to perform their duties. Third-party processors are selected for their security standards and are contractually obliged to maintain confidentiality and implement appropriate safeguards.
In the unlikely event of a data breach that poses a risk to your rights, we will notify affected individuals and relevant authorities in accordance with legal requirements.
Policy changes and contacts
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We may update this Privacy Policy to reflect changes in law, technology or our practices. Material changes will be communicated by posting a revised policy and, where required, notifying you directly. Continued use after changes indicates acceptance.
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For privacy enquiries, requests to exercise your rights, or to withdraw consent, contact our data protection contact via the email address or postal address provided on-site. We aim to respond promptly and within statutory timeframes.
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How can I request access to my data?
Email our contact address with proof of identity and a clear description of the data requested and we will respond.
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How do I withdraw consent for marketing?
Use the unsubscribe link in marketing emails or contact us directly to withdraw consent.
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Will you share my data with casinos?
We may pass data to casino partners if you follow referral links or create accounts; review partner policies before sharing sensitive details.
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What if I suspect a breach?
Report suspected breaches immediately to our contact address so we can investigate and take necessary steps.
Last updated: September 26, 2026